https://phrase.com/blog/posts/get-your-money-back-optimizing-localization-roi/ Localization and translation software Mon, 07 Aug 2023 11:21:59 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://phrase.com/blog/posts/get-your-money-back-optimizing-localization-roi/#comment-109 Fri, 10 Feb 2017 13:06:00 +0000 https://phraseapp.com/blog/?p=1913#comment-109 Good post on ROI in localization, especially for the sales estimate and swot analysis parts. I do not particularly agree with the parts that touch upon translation:
– I would never say that you transcreate an app or Web site. You localize a digital product, and you may apply transcreation to some part of it, e.g. a banner that promotes a product;
– If you apply internationalization practices, localization can be left to a later stage, but not just before launch, especially if it is a Web site. Always plan in in-context review and functional testing, it will save you fixing (and more costs) later.
– I am not sure if the US vs. UK English example is fitting. These two language variants use often different terminology, idioms, spelling, and reflect different cultures.

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